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BRANDING

Strong branding strategies draw from a deep well of resources – exploratory interviews, incisive competitive research, and the combined expertise of our branding specialists, content strategists, and visual designers.

We build brands that evoke not only a unique identity, but a strong sense of purpose – they’re built to incite action and engagement, and they’re built around data to respond to competitive gaps and potential channel impact. They stand out, but they stand up, too.

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APPS

Apps need to deliver extreme utility and visceral stimulation. First, they need to work flawlessly, and make it effortless. Second, they need to create an attractive space – one where the user wants to spend their time.

And if we’re building across platforms (mobile, tablet, desktop, and web), then apps need to achieve a unity of experience, while still embracing the unique capabilities and conventions of each space. It’s a seamless blend of elements – meticulous process meets artful design.

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WEBSITES

Digital is a place of action. Effectively engaging users leaves no room for confusion. So creating exceptional user-centered web designs begins with three simple questions: Who is this site for? What information do they need in order to make a decision? And how should we organize the information to help them make that decision?

These questions culminate in wireframes – the blueprint of your vision, where every detail of structure and interface is imagined and sketched. These wireframes – simple and utilitarian – offer a primordial first look at the final product, and serve as a touchstone for designers as they shape the look and feel. Before long, you’re finalizing visuals and interactions notes, and handing them off for development.

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